Background
Recognizing the critical role of strategic, behavioral insights-driven communication in improving health and well-being, WHO developed the Communication for Health (C4H) approach to ensure that public health communication is evidence-informed, people-centered, and designed to shift knowledge, attitudes, and behaviours. Building on the endorsement of the Regional Action Framework for Communication for Health by Member States at the 74th session of the WHO Regional Committee for the Western Pacific, the Region is scaling up efforts to integrate C4H principles across programmes and technical areas.
In this context, WHO seeks to strengthen internal and country-level capacity to apply the C4H approach practically and creatively, enabling the design and delivery of communication interventions that are relatable, inclusive, cost-effective, and impactful across a range of public health priorities
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Experience: Five years of relevant experience in communication such as planning, content writing, production of evidence-based content for C4H and general communication activities at international level. At least four years of experience in behavioural-insights driven communications strategies, such as behavioural diagnosis, audience segmentation, message testing, storytelling content development, and evaluation of behavioral change.
Languages & level: Expert in English
Education Qualification: University degree in communications, social sciences, public health or another relevant field
Location: Home-based
Remuneration & budget: USD 5,500 (monthly)
Contract Duration: 5 months
Schedule: Full-time
Purpose of the Role
The Division of Healthy Environments and Populations (DHP) of the WHO Regional Office for the Western Pacific (WPRO) is seeking a consultant to support the application of the Communication for Health (C4H) approach across technical areas and country contexts in the Region.
The consultant will work closely with technical officers from various Divisions, Units, and Country Offices to strengthen the strategic use of communication to advance public health outcomes. Responsibilities include planning and implementing storytelling-driven capacity-building activities, co-designing strategic communication interventions, mapping and engaging collaborators across sectors, producing multidisciplinary storytelling outputs, and developing practical communication guidance and tools.
This consultancy aims to build regional capacity in implementing innovative, low-cost, high-impact communication interventions aligned with the C4H Regional Action Framework and WHO’s vision of empowering populations to take control of their health.
Skills/Knowledge
Excellent communication skills
Ability to translate behavioural-diagnosis findings into clear “if-then” message assets
Experience writing behaviourally-informed copy (e.g. using gain-framed vs. loss-framed appeals based on target segment)
Able to work in a multi-national and multi-cultural environment
Collaborative and positive attitude
Ability to deliver on deadline
Ability to draft appropriate content with minimal guidance
Ability to work in teams in a flexible way
Planning, management, monitoring sills
Ability to produce results, while respecting WHO’s professional, ethical and legal framework
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How to Apply
To apply for the WHO homebased consultancy position in 2025 visit the WHO Careers Portal at www.who.int/careers. Search for “Homebased consultancy” vacancies then submit your application in line with your location. Applications should not be submitted no later than 11 June 2025 (11:59 PM).
